SZFA International | About Us

About Us


Unique Challenges.
Unrivalled Opportunities.


SZFA International is the first of its kind in China. An association dedicated to working with foreign companies trying to negotiate the Chinese furniture market.

The market is changing. Demand for foreign furniture is experiencing double digit growth and this is a trend that shows no signs of abating. More and more foreigners are taking the decision to sell their products in China.

It is not a simple process. There are many challenges, unique to China, which must be overcome.



We know what it takes to succeed in this highly competitive market.

Market knowledge, industry contacts and political standing are extremely important.

More than any other association in China we can boast all three.

For over 20 years these relationships have developed into what is now a tight knit community of highly influential companies and people.

Our record speaks for itself. We have helped hundreds of companies gain a foothold in the Chinese market.

For example:


Alexandre, a leading luxury furniture brand, was established in China with help from the SZFA.


VIP Italy, an organisation bringing some of the biggest names in Italian furniture to Chinese consumers, chose the SZFA to guide their way.